How to pay for Facebook Advertising: Cost, What it is and MORE

7 minutos de lectura

How to pay Advertising on facebook, it is usually a recurring unknown in various users. However, it is important to have knowledge about certain aspects regarding this advertising method.

For this reason, in this article we are dedicated to developing: how to pay for advertising on facebook, the cost of it, what is advertising on facebook, its purpose, and we conclude by clarifying whether you can pay without a credit card.

Welcome! In the following article you will know How to pay for Advertising on Facebook.

How to pay for Facebook Advertising?

It is common knowledge that, to pay for any type of service, there are different methods that can facilitate the process. Therefore, we will explain the various ways in which anyone interested can pay for advertising on Facebook.

First of all, we must mention a fundamental point. And it is that, when having the idea of ​​creating an ad, it is necessary that in the beginning business objectives are defined. Therefore, the individual must know what he wants to achieve.

In addition to this, before starting the explanation and development of the different payment methods accepted for advertising on Facebook, it is convenient for us to present some steps that must be followed in the beginning:

  • First, the user must be the administrator of the advertising account. This, in order to add the payment methods.
  • In addition to this, it is important that you verify that the payment method to add is found as an accepted option to pay for advertising.
  • But, if the user configured these manual payments in the advertising account, they will not be able to add a payment method with these steps.
  • This means that a manual payment method must be used in order to add money to the respective advertising account.
  • It should be noted that Paypal cannot be used as a payment method.

Next, the user must add a payment method to your advertising account. However, it is important that you follow the steps listed below to finally make the advertising payment you want.

  • Initially, you should go to the option of: Payment settings in the ad manager.
  • Then you need to click on: Payment method.
  • Now, it is up to you to click on the option: Add Payment Method.
  • Subsequently, you must choose the payment method and fill in the information.

Now, there are various options and payment methods that are accepted to pay for advertising on Facebook. However, the same vary depending both the country and the currency associated with the respective advertising account.

Accepted Payment Methods
  • First, co-branded credit and debit cards. That is, American Express, Discover, Mastercard, and Visa.
  • Also, Paypal.
  • Payment through a bank account (direct debit) is included in certain authorized countries.
  • And finally, local manual forms of payment in certain authorized countries and with some currencies.
Payment Methods in Mexico
  • First, co-branded credit and debit cards, such as: MasterCard and Visa, American Express. The latter is accepted with certain allowed currencies such as:
  1. Australian dollar (AUD).
  2. Pound sterling (GBP).
  3. Canadian dollar (CAD).
  4. Euro (EUR).
  5. Hong Kong dollar
  6. Mexican peso (MXN).
  7. United Arab Emirates dirham (AED).
  8. United States dollar (USD).
  9. Among others.
  • Paypal, is accepted with one of the allowed currencies, such as:
  1. Australian dollar (AUD).
  2. Pound sterling (GBP).
  3. Canadian dollar (CAD).
  4. Euro (EUR).
  5. Mexican peso (MXN).
  6. United States dollar (USD).
  7. Among others.

cost

On the other hand, an indispensable point must be kept in mind when wanting to advertise on Facebook. And it is that, the user must define a budget for each advertisement you want to do.

And, later, the facebook team is going to be in charge of spending that budget evenly during the time that said ad is in circulation (unless the user decides to use accelerated delivery).

Likewise, we must emphasize some relevant aspects that every user must take into account. And it is in terms of the difference between amount spent and budget. Attentive to the following text.

  • Amount Spent: This is known as the amount of money used from the total budget. That is, the amount that is actually paid.
  • Budget: This is known as the amount you want or expect to spend to place your ad in circulation.
However, the budget defined by the user for each ad or Facebook advertisement will not necessarily be the amount that it will spend.

The amount of advertising on facebook is based on an auction system. In this system, all ads will compete for impressions, based on bid and performance. So, when an ad is in circulation, it will only be charged for the number of clicks or impressions it has.

What is Facebook Advertising?

Advertising in Facebook means informing a company, service or product on the different social media platforms. Also, due to the publishing tools, every creator can easily and conveniently publish an attractive facebook ad. Attentive!

  • Carrying out advertising, advertisement or Facebook ads, will imply that the interested party has and manages an established budget to carry out the investment and launch the message to the audience.
  • Likewise, we must emphasize that one of our main recommendations is to have defined the type of audience you want to reach.
  • That, to segment said campaign and thus have the best possible results.
  • In addition, carrying out an advertisement on Facebook provides several reasons that would make a company grow. Being some of them:
  1. Viralization: In this way, large amounts of money can be saved.
  2. Measurement: Most of the people who invest money in this platform, they need to understand how the money invested is spent and thus measure its effectiveness. Therefore, paying for Facebook advertising results in obtaining this information statistically and for free.
  3. Interaction: By this means you will not only have the option of promoting products or services, but you can also publish interactive ads that allow you to obtain important data about the audience.
  4. Audience segmentation: Thanks to this platform, it is very easy to segment the publication you want to create.
  5. Price: the amount to pay for advertising or advertisement on facebook is quite economical compared to other social networks. The creator only has to pay for each click and conversion obtained.

How to pay for Advertising on Facebook ?: What is it for?

With all this, it is convenient that you know the function and purpose of paying for advertising on this platform. Since, it is common that they are unknown and different creators do not take advantage of the opportunity that this generates.

However, it is important that every user has a particular aspect in mind. And, it is essential that prior to the creation of an advertisement or advertisement, it defines what its commercial objective is.

To be able to choose the right objective, it is essential that the user knows what he wants to achieve. For this reason, we recommend that the following three categories be taken into account for the objectives:

  • Recognition: that is, the objectives that cause interest in certain products or services. To increase recognition, you must explain why your company is valuable.
  • Consideration: Goals help the public think about your business and seek more information about it.
  • Conversion: the objectives that are in charge of encouraging the public interested in said business.
Goals vary as companies grow. Initially, they can focus on creating recognition and attracting new customers. And then they can motivate those customers to run a purchase.

Can you pay without a credit card?

On the other hand, and to end this article, it is up to us to clarify one of the most common doubts in users, and it is about paying for advertising on Facebook without a credit card. Well, the answer to this title is YES. Attentive!

  • Facebook offers the option to pay for advertising or ads without a credit card.
  • Doing it this way is considered a good alternative for those who do not have a credit card or simply prefer to use others.
  • In addition, this is a platform that has a large number of clients who publish ads on its pages.
  • It is for this reason that the facebook team is usually flexible with them in relation to payment methods.

Step by Step to Advertise on Facebook without a Credit Card

  • First, the account must be configured in Facebook Ads.
  • Then, configure the payments of the facebook account,
  • Later, you can see the payments section, which will be divided into three sections:
  1. Payment history.
  2. Account settings.
  3. Ad Billing.
  • At this point, you need to click on the second option: Account settings.
  • Finally, you have to press the button on the next tab where the payment page corresponding to the Ad billing.

To end our writing, we invite you to help us share the information.

See you soon!

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